Packaging Rebrand
Katie took the lead on the comprehensive rebranding of a well-established 60-year-old tool company, a massive undertaking encompassing over 300 unique product SKUs. Her responsibilities spanned from completely overhauling the packaging design for each product to revising and refining the accompanying product copy. She also worked closely with printers to meticulously ensure uniformity and consistency throughout the entire product line.
The results of Katie's remarkable efforts were not only internally satisfying but also externally acclaimed. The rebranding project garnered significant recognition at the 2019 AAPEX Show, where it achieved the prestigious distinction of winning the award for the best rebrand out of a staggering 2,500 participating companies.
